Vice President Marketing - Professional Services (JH16564)

Title:                 Vice President Marketing  - Professional Services (JH16564)

Location:          New Jersey

Position Overview

The VP Marketing will be responsible for creating innovative marketing strategies that will build the company brand, leading to increased awareness and relevance among the target audience of existing customers and new customers across multiple industry sectors.  Will lead the creation and delivery of marketing programs aimed at creating new business/industry development, retention and growth within existing business and new customer acquisition. Support the marketing component of the company’s strategic initiatives, working with peers from all functional areas.

Performance Profile Duties/Responsibilities

·         Define marketing strategies to support the company’s overall strategies and objectives

¾     Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the industry and national levels.

¾     Develop a marketing plan that reaches target segments quickly and effectively.

¾     Mastermind and execute innovative stakeholder communication strategies to educate and inform current members about offerings, opportunities and accomplishments.

·         Develop a feasible marketing plan for the department and oversee its day-to-day implementation

¾     Partner closely with the Business to create a solid plan that reflects segmentation, targeting and value proposition development.

¾     Design a customer engagement communication plan that motivates customers to take advantage of offerings and increase level of engagement with the company.

¾     Establish a best-in-class web presence that drives awareness growth goals.

¾     Evaluate and enhance Search Engine Optimization to own key search terms and drive prospect customers to the site.

¾     Ensure that the brand is strong and consistent in every marketing tactic, and is communicated with creativity and impact.

·         Plan and organize marketing functions and operations, and ensure they project the company’s unique “voice”.

·         Liaise with other departments to guide a unified approach that meets market demands.

·         Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press, etc.).

·         Provide leadership, guidance, and staff development to the Marketing organization. Build a highly efficient team of marketing professionals. 

·         Mobilize the team to “get the plan off the page” with efficiency and flexibility – measuring results and adjusting the plan to reach aggressive goals quickly. 

·         Will lead marketing efforts on industries, solutions/tools, soft/hard collateral, public relations, media and analyst relationships and social media. 

·         Focus on events marketing with the intent to deliver audience acquisition campaigns. 

·         Increase the focus, capabilities, and delivery of marketing in a digital world, through creation of one-to-one customer experiences through content creation that can be leveraged across a range of industries and allows for iterative and flexible planning and execution

Identify opportunities and develop/execute strategies for building new and reinforce existing relationships across targeted industry communities where the company’s products, solutions, and services have value.

 Education/Experience

·         Bachelor’s degree (BS/BA) in a Business-related field is required (e.g. business administration, marketing, communications or relevant field); MBA/MS/MA is preferred.

·    Expertise and experience in leading a highly respected marketing organization, with extensive experience in digital marketing, content management systems and social media.

·         3 to 5 years of leadership experience with the ability to motivate and provide professional development to a team of direct reports.  A hands on collaborative style of working is a must, with both creative and analytical abilities. 

·         Experience building brand awareness and support internally with a demonstrated track record of success and performance.

·         Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.) in line with the strategic vision of the organization.

·         Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

·         Ability to align the organization internally around brand and marketing objectives.

·         Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.

·    Advanced experience working with a variety of traditional and modern marketing and communications functions including branding and messaging to different target audiences.

·     Development and implementation of social media plans to grow the company brand and working with the press and other related media outlets. 

·         Consumer-centric marketing expertise with strong market research/insights, digital marketing and innovation experience. 

·         Analytic expertise regarding advanced segmentation and 1:1 marketing campaigns. 

·         Strategic marketing capabilities; able to blend the art and science of marketing as consumer behaviors change and marketing vehicles rapidly evolve. Ability to create content for collateral that might be digital, print or other means (video, etc.).

·         Ability to work in a B2B environment.  Experience in a “service based” sales and marketing environment.

·         Experience and/or demonstrated agility to operate in a matrix organization.