Vice President Marketing - JH15517

Vice President Marketing - JH15517

HUNT EXECUTIVE SEARCH ANNOUNCEMENT

 We seek a Vice President of Marketing for our client who is a ~150 year old privately held company that is still owned by the founding family and produces it's iconic brands for distribution in >150 countries. While company financial data is closely held and not available to the public, the company is the leader in the rapidly-growing U.S. >$1 billion hot sauce market with at least 20%-25% share and is the only truly global brand in the category and is expanding at an unprecedented rate internationally as well as domestically.

 

Title: Vice President Marketing                       

Reports to: CEO   

Location: New Orleans, LA   

 

Position Summary

The Vice President of Marketing will oversee a portfolio of iconic brands and market leading products sold in both retail grocery and food service markets. The Vice President of Marketing will provide leadership to the company at this time of extraordinary opportunity and contribute to the clear global growth vision through marketing innovation across all areas of the company's business.

 

We seek a Vice President of Marketing who first and foremost can successfully acclimate to the company's culture which includes a deep commitment to maintaining their heritage, strong family values, and can thrive in a privately held entrepreneurial environment delivering continued and sustainable top line growth and bottom line profitability results.

 

The Vice President of Marketing is a critical member of the executive leadership team providing creative, energetic and strategic leadership for all marketing and branding initiatives. The leader will be expected to translate business strategies into breakthrough marketing brand strategies and lead tactical plan execution that reaches across all media platforms to achieve strategic and financial goals. Expertise in consumer understanding, positioning, branding, marketing strategies and tactical execution elements are critical along with expertise and understanding of all available channels such as retail stores, e-commerce, digital and social media.

 

Essential Duties and Responsibilities

Ø  Provide strategic direction for the development of overall brand themes and concepts to ensure creative and thematic consistency across all product lines and sales channels, includes annual marketing communication plans and long-range strategic business objectives.

Ø  Anticipates future direction of the industry utilizing external and internal resources and brings the company into the forefront of that trajectory.

Ø  Ensure financial alignment with overall corporate objectives.

Ø  Identify, evaluate and disseminate new “next generation” ideas to advance consumer communications which promote the company’s brand and image.

Ø  Provide creative leadership, direction and inspiration to all marketing associates in a manner that achieves key business metrics while creating a culture of inclusion.

Ø  Communicate the creative and brand direction to all business functions across the company to ensure products marketed effectively in all channels including stores, e-commerce, food service, etc.

Ø  Ensure that channels have marketing support which differentiates benefits.

Ø  Interpret and disseminate corporate policy on advertising, consumer promotions and packaging and ensures adherence to corporate policy and legal compliance.

Ø  Lead agency relations, including optimizing the creative process and relationships to ensure continued satisfaction, efficiencies and direction for creative reviews and annual agency evaluations.

Ø  Work closely with media services to improve efficiencies and strengthen social and digital efforts.

 

Desired Skills and Experience

 

Ø  15+ years continued growth and commercial (Marketing/Sales) career progression in relevant global branded Food, Beverage or tangential FMCG with high profile brands and category leadership.

Ø  Experience applying Consumer and Shopper Insights as well as applying Nielsen and IRI analytics in a FMCG through multiple media and channels.

Ø  Record of systematic and analytical approaches toward situation analysis evaluation and the development of specific programs that maintain a perspective on long-term goals while attaining short-term objectives.

Ø  Strong financial acumen with experience and understanding of corporate financial leadership.

 

Education

Ø  Relevant degree, MBA preferred.

 

Critical LeaderSHIFT Competencies

Ø  Analysis Skills

Ø  Customer Driven

Ø  Creativity/Innovation Management

Ø  Financial Acumen

Ø  Results Driven

Ø  Strategic Agility

Ø  Vision & Purpose

If you or anyone you know are qualified and meet the requirements outlined in this announcement, please send your resume to research@huntsearch.com for consideration. Please Note: this is intended to provide a brief overview of the position described above and is being shared with numerous potentially qualified individuals and organization leaders within our network. We receive hundreds of referrals and inquiries daily from multiple sources.

 

Regretfully, we are unable to respond to every individual. Please know we will give careful consideration to all inquiries.
 
All candidate communications will be held in the strictest of confidence. For ethical reasons, we are unable to represent individuals currently employed by any of our protected clients without the client's written authorization.