Ogilvy appoints André Laurentino as global ECD for Unilever
Ogilvy appoints André Laurentino as global ECD for Unilever
Ogilvy has appointed André Laurentino, currently executive creative director at TBWA/London and global creative director for McDonald’s, as global executive creative director for Unilever.
Based in London, Laurentino will be personally responsible for driving the creative vision and delivery across all of Ogilvy & Mather’s Unilever brands.
He said: “I’ve worked with amazing people at TBWA and made many friends there. But I see Ogilvy and Unilever as a potent combination that unleashes great culture-changing creativity. It’s an enormous opportunity and I want to be part of this world.”
This role was previously held by Gerry Human, now chief creative officer for Ogilvy & Mather London, and will see Laurentino report to Tham Khai Meng, worldwide chief creative officer.
Tham said: “André is not only a massively talented creative and inspirer of people, but he is one of the most passionate and focused admen in this business. With him on board, working closely with our clients, Sophie Hoffstetter our worldwide managing director for Unilever, our teams and me, we are now fully geared up to take Unilever to the next level.”
Laurentino will join Ogilvy in February 2014.
Source: The Drum
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