MillerCoors taps PepsiCo exec to oversee brand marketing.
MillerCoors taps PepsiCo exec to oversee brand marketing.
MillerCoors has hired former PepsiCo marketer Gannon Jones as its new VP-brand marketing, giving him oversight of the brewer's largest brands, including Miller Lite and Coors Light.
Mr. Jones was most recently the chief marketing officer for PepsiCo's Global Nutrition Group, which includes Quaker and Tropicana and is based in Chicago, which is also the home of MillerCoors. Mr. Jones will report directly to MillerCoors Chief Marketing Officer Andy England, according to an internal memo. Mr. Jones, a native of Canada, fills the role previously held by Rick Gomez, who left the brewer in March forTarget, where he is the VP-brand and category marketing.
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