L'Oreal to Acquire Ayurvedic Brand in India

L'Oreal to Acquire Ayurvedic Brand in India

French cosmetic major – L'oreal SA is planning expansion in India. It is planning to acquire ayurveda brand in India , to open more factories and innovation centers.

The beauty product maker on Thursday inaugurated a new research & innovation centre to study Indian hair and skin specificities as well as the beauty routines and expectations of Indian consumers.

The R&I Center in India is the Group's 6th R&I hub globally. It includes both a Product Development Center in Mumbai and an Advanced Research Center in Bangalore, and will employ over 100 Indian researchers and scientists from the fields of Physical Chemistry, Organic Chemistry, Analytical Chemistry, Biotechnology, Chemical Engineering, Physics and Biology by end 2013.

ET stated that L'Oreal India has begun scouting around to buy an ayurvedic brand to leverage the ancient Indian heritage both within and outside the country.

L'Oreal is present in India for 18 years and aims to grow sales to Rs 7000 crore by 2020. In India, it is present in all distribution channels with 15 international brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New-York), in hair salons (L’Oréal Professionnel, Matrix, Kérastase, Kéraskin Esthetics), in selective distribution (Lancôme, Kiehl’s, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Diesel) and in pharmacies (Vichy, La Roche-Posay).

Its brands are distributed in approximately 750,000 points of sale.

In India, L’oreal faces competition from Hindustan Unilever and Procter and Gamble which have been making efforts to reach more than a billion Indians through affordable products.

Source: InsideView