L'Oréal veteran Eric Lauzat joins Elizabeth Arden

L'Oréal veteran Eric Lauzat joins Elizabeth Arden

Beauty veteran Eric Lauzat has joined Elizabeth Arden as EVP & General Manager International, replacing Dirk Trappmann. 

The appointment is a major coup for the company. Lauzat, a L'Oréal veteran, has over 30 years’ experience in the beauty business. 

During his long and successful tenure as head of L'Oréal Produits de Luxe International Travel Retail Worldwide, Lauzat was hugely popular and respected among his peers and retailers alike. He was credited with driving the extraordinary success of the L’Oréal group in the travel retail channel with vision, warmth and passion. 

Lauzat left travel retail in 2005 to become President of Lancôme USA, a role he left in 2008. “We are pleased to welcome Eric Lauzat to our company as Executive Vice President and General Manager, International. Eric has had a distinguished career at L'Oreal where he was a key commercial leader instrumental in building prestige beauty businesses in various regions of the world. He has an exemplary track record of organization building and commercial brand development of prestige beauty brands across categories in the regions he managed, including the Lancome and Biotherm beauty brands, as well as the Giorgio Armani, Ralph Lauren and Yves Saint Laurent fragrances. Eric’s organizational leadership of our international business should help accelerate the development of our international teams, our customer relationships and our brand portfolio,” said Scott Beattie, Chairman, President and CEO of Elizabeth Arden.

“I am extremely excited to be joining Elizabeth Arden. The iconic Elizabeth Arden brand and the Company’s impressive fragrance portfolio have tremendous untapped potential to build market share in existing markets, as well as to expand into high growth beauty markets. The Company has had a remarkable track record of growth over the past 20 years, and I am convinced that there are opportunities to drive accelerated growth over the next several years,” added Mr. Lauzat.