Kimberly-Clark names Palmer President, Global Brands and Innovation and Sirkin CMO

Kimberly-Clark names Palmer President, Global Brands and Innovation and Sirkin CMO

Kimberly-Clark Corporation announced that Tony Palmer, senior vice president and chief marketing officer, has been elected president, global brands and innovation.

In his expanded role, Palmer will leverage the company's scale to build brands and drive growth for its businesses around the world. He will partner with K-C's regional business leaders to achieve their business objectives.

"Over the past several years, Tony has transformed our global marketing and innovation capabilities and planning processes, enabling our global teams to build stronger brands and drive more innovation for the benefit of our consumers," says Chairman and CEO Thomas J. Falk. "His leadership within our organization will enable continued growth of our global brand strategies with our consumer and business-to-business teams."

Kimberly-Clark Corp. has named Clive Sirkin chief marketing officer, elevating him from the senior marketing officer post he was named to last year.

Mr. Sirkin will continue to report to Tony Palmer, president-global brands and innovation. In that post, Mr. Palmer focuses on product development and general-management talent in addition to overseeing Mr. Sirkin and the marketing area.
 
Mr. Sirkin joined K-C in 2007, part of the team Mr. Palmer brought in after he became CMO a year earlier. A native of South Africa, Mr. Sirkin had been group managing director on the Kellogg account at Leo Burnett Co., Chicago, before coming to K-C, and Mr. Palmer had been a Kellogg veteran. He helped Mr. Palmer implement K-C's integrated marketing communications program.

Kimberly-Clark reported $810 million in advertising spending globally last year, up 18%, on sales of $21 billion, up 1%.

Source: AdAge, CGT

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