Kimberly-Clark names Palmer President, Global Brands and Innovation and Sirkin CMO
Kimberly-Clark names Palmer President, Global Brands and Innovation and Sirkin CMO
Kimberly-Clark Corporation announced that Tony Palmer, senior vice president and chief marketing officer, has been elected president, global brands and innovation.
In his expanded role, Palmer will leverage the company's scale to build brands and drive growth for its businesses around the world. He will partner with K-C's regional business leaders to achieve their business objectives.
"Over the past several years, Tony has transformed our global marketing and innovation capabilities and planning processes, enabling our global teams to build stronger brands and drive more innovation for the benefit of our consumers," says Chairman and CEO Thomas J. Falk. "His leadership within our organization will enable continued growth of our global brand strategies with our consumer and business-to-business teams."
Kimberly-Clark Corp. has named Clive Sirkin chief marketing officer, elevating him from the senior marketing officer post he was named to last year.
Kimberly-Clark reported $810 million in advertising spending globally last year, up 18%, on sales of $21 billion, up 1%.
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