Erik Hawkinson, Former Roche Marketing Leader, Joins WCG

Erik Hawkinson, Former Roche Marketing Leader, Joins WCG

WCG announced today that Erik Hawkinson has joined the firm as Managing Director to lead and evolve its digital health offerings.

Hawkinson, former Vice President and Global Head of Marketing for Roche, brings a deep knowledge of digital and strategic solutions within the pharmaceutical and diagnostics spaces. Among his many achievements at Roche, Hawkinson played an essential role in spearheading its first ecommerce site and successfully established competitive marketing strategies to support the company’s global growth.

“Erik is a recognized digital innovator who has worked in markets around the world,” said Chris Deri, President of WCG. “His experience and marketing expertise will contribute directly to our ‘next practice’ offerings for our healthcare clients when they engage patients, providers and payors anywhere in the world.”

Hawkinson’s background includes leading digital and e-business initiatives for Fortune 500 companies Novartis and Bayer Pharmaceuticals. He also serves on the Advisory Board of the Digital Health Coalition.

“Erik brings a wealth of insights that make him a key addition to our Healthcare Practice as we continue our mission to be the agency of the future,” said W2O Group's Founder, Chairman and CEO, Jim Weiss.

Source: Business Wire