Ten years ago, the title "chief marketing officer" or "chief customer officer" didn't even exist. VP of Sales titles were handed out like VP titles at a bank. Today, in addition to driving top-line improvement and developing viable strategies for growth the marketing organization and sales leadership team has accountability for a company's bottom line. With this added responsibility for corporate profitability, CMO’s, VP’s, Directors and even Brand Managers must possess general management as well as marketing expertise if they are to successfully navigate through the challenges of aligning a company's marketing strategies with its business strategies. Not surprisingly, the average tenure of CMO’s today is less than two years.
Client demand for superior sales and marketing talent combined with our belief that today's sales/marketing leaders are the next generation of CEOs has led to the creation of the Global Sales & Marketing Functional Practice at Hunt Executive Search. The Sales & Marketing Practice is dedicated exclusively to the recruitment of the senior-most marketing executives in all major industries including consumer goods and services, life sciences, retail, management consulting and business services.