Pharmaceutical

Leadership Trends


The Five Biggest Leadership Challenges
Today’s leaders must be technically proficient in their functional verticals, but also current on big picture issues facing their industries and organizations to navigate the rapidly changing, volatile professional landscape. What are the biggest challenges facing business executives today? How can you meet those demands head-on? - Read More>>

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The Human Capitalist - Current Issue
Intelligence for the consumer goods, life science, diversified industrial and retail industries... - More>>

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Best Practices for Hiring Managers and Candidates

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Pharma marketing practices are under scrutiny as a result of pricing and reimportation debates — and high-profile product recalls like Merck's recent removal of Vioxx from the market don't improve pharma's reputation with consumers. Like it or not, pharma marketers are entering a new environment in which the traditional carpet-bomb approach to product marketing won't fly. 2005 will be a year of more one-to-one campaigns, supported by increased investments in the technology infrastructure that enables audience segmentation and marketing measurement.