The personal care industry is a $50+ Billion market in North America and $250+ Billion market globally. The industry is dominated by the large multi-national like P&G, Unilever, L’Oreal, Kao and many medium and smaller companies. Many of the smaller companies have solid brands that compete with the large multinationals and there is an ever increasing number of brands being acquired and owned by Venture Capitalist and Private Equity firms.The personal care market is made of hair care, skin care, and cosmetics.