The Household, Laundry & Automotive Chemical industries are a combined $400 Billion market in North America and $2 Trillion market globally. The industries are dominated by the large multi-national like P&G, Unilever, Colgate-Palmolive and many medium and smaller companies. Many of the smaller companies have solid brands that compete with the large multinationals and there is an ever increasing number of brands being acquired and owned by Venture Capitalist and Private Equity firms.