The age of mass marketing is over as consumer products companies with advanced technology and operations have the capabilities to serve customers globally. Companies can access and manipulate customer and product information at incredible speeds so that product marketing and delivery is more targeted and effective. Players without assets are entering and restructuring the marketplace, thus increasing competition. As a result, consumer products companies face many complex challenges such as growing their brands as well as their presence around the world; maximizing value chain productivity while taking into account the consumer’s changing definition of value; and ensuring a technologically-sound infrastructure as well as developing new technology-enabled business strategies.
In order to create and sustain competitive advantage, an executive should be able to embrace new opportunities, target markets and venues for products; leverage resources across the whole organization and develop partnerships with suppliers to serve customers individually.
Hunt Executive Search’s Global Consumer Industries & Retail Practice offers clients industry expertise in locating effective leaders within the evolving consumer products and retail industries. Clients include large multinational consumer manufacturers, small businesses, retailers, wholesalers and brokers. For these clients, we have placed executives in positions such as CEO, COO, CFO, General Manager and senior level functional heads.
Our Consumer Products & Services Practice covers a broad spectrum, including:
Fast Moving Consumer Goods
Retail & Hospitality