The Consumer Durables / Sporting Goods / Apparel is a unique blend of multi-national companies like Sony, Nike, Adidas, Newell Rubbermaid and a menagerie of public and private, large and small companies. Many of the products sold by the companies that make up this industry are made in third world countries, Asia or other parts of the world and imported in the dominating consumer markets of North America. Global economies in Asia, Europe are increasing their consumption of this segment of the global consumer products market.