The Building Products industry is a $X Billion market just in North America and $XX Billion market globally. The manufacturers that make up the Building Products industry are increasingly trying to build consumer brand awareness in what has been a very commodity based market. Big Box retailers like Lowe’s Home Improvement and Home Depot have grown from $XXX Million a year to over $XX Billion a year. Brands like Moen® and Kohler® dominate the plumbing fixture market. Even commodity kitchen cabinet and decking companies have built strong brands like American Woodmark® and Trex® wood/composite decking.